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The Jewellery Business Bootcamp (2020)
WELCOME TO THE BOOTCAMP! START HERE >>>
Congratulations on joining the Bootcamp - This is your year - Start here > (5:44)
WEEK 1: YOUR POTENTIAL IS LIMITLESS
Your Year of Growth: Vision Setting Exercise & Growth Goals (4:27)
Key Paths to Growth & Your Jewellery Business Growth Plan (9:55)
Jewellery Business Growth Plan - Template Walk-Through (22:04)
My Story to a Joyful Career in Jewellery: You can do it too! (8:29)
You as a Jewellery Entrepreneur (11:51)
They Did It... You Can Too (4:34)
TOOL: Identifying Your USP (7:38)
TOOL: Your plan for this year in a Nutshell (6:01)
TOOL: One Page Business Plan: The Orbit Tool (7:11)
BONUS: Meditation: Daily Motivation for Your Year of Growth
NOTES: Week 1 Workbook to Download
NOTES: How to Write Your Jewellery Business Growth Plan
NOTES: Revenue Generating Ideas
NOTES: Ansoff matrix
Q&A REPLAY
WEEK 2: BUILD YOUR BRAND & PERFECTING PHOTOGRAPHY
DOWNLOAD: Branding and Photography Checklist
Branding and Photography a Winning Combination - Welcome to Week 2 (4:36)
Why Branding Is Crucial to Your Growth (5:47)
Identifying Your Dream Customer (7:42)
Creating Your Brand: Mood Boards & Colour Psychology (18:04)
Creating Your Brand: Colours and Typography (21:32)
Creating Your Brand: Logo and Image Style (20:22)
How to Create Graphics for Your Jewellery Business in Canva (26:33)
Creating Your Brand Style Sheet (in Canva) (17:09)
Writing Your Brand Story (About Page) (26:59)
Crafting Your Brand Bio and Next let's look at photography (5:16)
PHOTOGRAPHY: Different Photography Types to Use in Your Jewellery Business (8:58)
PHOTOGRAPHY: Getting Off Auto - Aperture, Shutter Speed and ISO (16:33)
PHOTOGRAPHY: Using Your Light Metre - Measuring Light (7:34)
PHOTOGRAPHY: In the Studio - Lifestyle Photography (14:20)
Editing to Amplify and Week 2 Summary (3:35)
Packaging Matters: PDF Guide to Your Jewellery Packaging & Postage
NOTES: Week 2 Workbook to Download
BONUS - The Power of a Brand for your Jewellery Business: interview with Hannah Belton from Ditto Creative (29:24)
BONUS - Interview with Fiona Humberstone AKA The Brand Stylist (32:15)
Q&A REPLAY
WEEK 3: DEVELOPING YOUR SIGNATURE STYLE
Defining Your Style Matters: But What is a Signature Style? (5:42)
MASTERCLASS: Developing your Signature Style (44:34)
Bespoke and Commission Designs for Your Jewellery Business (4:55)
MASTERCLASS: Working to Commission with Hayley Kruger (49:14)
Building a Collection that Stands Out (5:56)
Protecting Your Designs: Intellectual Property and Copyright For Your Jewellery Business (9:02)
Good Job For Completing Week 3 - Here's What's to Come! (2:46)
NOTES: Commission Contract Template
NOTES: Week 3 Workbook to Download
NOTES: Business Dashboard
Q&A REPLAY
WEEK 4: ONLINE MARKETING TO SKYROCKET YOUR SALES
NOTES: Week 4 Workbook
NOTES: Complete Marketing Strategy Workbook
The Importance of Online Marketing & Key Areas to Focus On (2:38)
How to Market Your Handmade Business (in 5 Mins) (7:54)
FULL MASTERCLASS: How To Market Your Handmade Business (47:50)
Driving Sales from Instagram and Facebook (in 5 mins) (10:05)
FULL MASTERCLASS: Driving Sales from Instagram and Facebook (79:40)
Copywriting and Story Telling in Your Jewellery Business (in 5 Mins) (3:50)
FULL MASTERCLASS: Copywriting and Story Telling In Your Business (51:24)
Content Marketing for Makers (in a 5 Mins) (6:24)
FULL MASTERCLASS: Content Marketing for Makers (63:55)
Facebook Ads & Instagram Ads for Your Jewellery Business (in 5 Mins) (4:55)
FULL MASTERCLASS: Facebook and Instagram Ads for Your Jewellery Business (with Karen Young) (97:55)
Website Sales: Marketing Your Website (in 5 mins) (5:06)
FULL MASTERCLASS: Website sales, Twitter, Pinterest and Linkedin (73:48)
BONUS CONTENT - Creating Engaging Video Content with your Mobile (57:43)
Q&A REPLAY
WEEK 4 CONTINUED: EMAIL MARKETING & MAILCHIMP
Email Marketing for Your Jewellery Business (in 5 Mins) (3:46)
FULL MASTERCLASS: Email Marketing for Your Jewellery Business (51:37)
Mailchimp: Tutorial - Intro (Part 1) (2:45)
Mailchimp: Creating Audiences Sign-up Forms (Part 2) (8:43)
Mailchimp: Connecting to Shopify (Part 3) (1:03)
Mailchimp: Connecting to Squarespace (Part 4) (1:46)
Mailchimp: Creating Email Campaigns (Part 5) (14:52)
Mailchimp: Setting Up Automation (Part 6) (6:33)
Mailchimp: Stats, Tracking Emails & Checklist for Getting Started (Part 7) (6:14)
DOWNLOAD: Email marketing sequence template
WEEK 5: WEBSITES THAT SELL (SEE LOWER SECTIONS FOR SQUARESPACE AND SHOPIFY TUTORIALS)
Where to Sell: Choosing a Web Platform (2:49)
Costs for Squarespace, Shopify and Etsy
The Keys to a Successful Jewellery Site (9:08)
Squarespace and Shopify Website Tutorials
Etsy Masterclass with Karen Young (70:44)
Summary of Website Week and What is Next to Come (2:13)
NOTES: Week 5 workbook
DOWNLOAD: Templates, Terms & Conditions and Privacy Policy (GDPR)
DOWNLOAD: Jewellery Sizing Guides and Gift Guide template
DOWNLOAD: Hallmarking Guide and Dealers Notice
DOWNLOAD: Etsy Action Plan and To Do List
Q&A REPLAY
WEEK 5. SQUARESPACE TUTORIAL WITH KAREN YOUNG
1. SQUARESPACE: Intro to Squarespace (2:20)
2. SQUARESPACE: Behind the Scenes - How I Created My Website (33:11)
3. SQUARESPACE: Picking the Best Theme for Your Site (4:44)
4. SQUARESPACE: Building the Home Page (26:21)
5. SQUARESPACE: Building the Home Page Cont. (25:29)
6. SQUARESPACE: Building The Home Page Cont. (10:50)
7. SQUARESPACE: Creating the Footer (16:15)
8. SQUARESPACE: Creating the Footer Cont. (3:10)
9. SQUARESPACE: Building The Home Page Cont. (1:52)
10. SQUARESPACE: Building Your Online Shop (24:48)
11. SQUARESPACE: About Page (8:13)
12. SQUARESPACE: Indexing Your Website on Google (6:31)
13. SQUARESPACE: Contact Page (7:21)
14. SQUARESPACE: Hooking Up Your Domain (5:09)
DOWNLOAD: Squarespace website pre-launch checklist
DOWNLOAD: Site styles and navigation for your home page
DOWNLOAD: Site banner and graphics
DOWNLOAD: Images
WEEK 5: SHOPIFY TUTORIAL WITH JESSICA ROSE
1. SHOPIFY: Creating a Site Walk Through - Let's Look at a Sample Site (3:08)
2. SHOPIFY: Selecting Your Theme (4:51)
3. SHOPIFY: Fonts and Colours (2:12)
4. SHOPIFY: Home Page, Header & Announcement Bar (9:18)
4b. SHOPIFY: Adding Products and Building Out the Home Page (13:31)
5. SHOPIFY: Top Menu & Contact Page (7:50)
6. SHOPIFY: Adding Collections & The Footer Menu (6:57)
7. SHOPIFY: Adding a Blog (5:16)
8. SHOPIFY: Social Channels, Favicon & Currency Conversion (3:05)
9. SHOPIFY: Creating the About Page (7:08)
10. SHOPIFY: Adding Video To Your Site (2:44)
11. SHOPIFY: Adding Links & Linking Pages on Your Website (2:16)
12. SHOPIFY: Editing the Checkout Page (3:31)
13. SHOPIFY: Abandon Cart Checkout Email Set Up (6:24)
14. SHOPIFY: Setting up the Facebook Pixel & Analytics (1:51)
15. SHOPIFY: Settings Tab, Payment Providers, Shipping, Policies & More Bits (6:07)
16. SHOPIFY: Bulk Uploads, Gift Cards, Discount Codes, Analytics, Apps & More (9:16)
17. SHOPIFY: Connecting Your Domain Name & Shopify Tutorial Wrap Up (4:12)
WEEK 6. IMPLEMENTATION WEEK
Making the Most of Implementation Week (1:49)
DOWNLOAD: Making the most of implementation week workbook
Q&A REPLAY
WEEK 7. MASTERING YOUR MONEY & BUSINESS
Mastering Your Money & Mindset (9:37)
Pricing Your Jewellery For Profit Masterclass (38:32)
MONEY MANAGEMENT: (SPREADSHEET) Pricing Excel Spreadsheet
How and When to Outsource as You Grow (6:41)
Processes to Help You Grow & Time Management (4:16)
MONEY MANAGEMENT: Excel Basics (8:47)
MONEY MANAGEMENT: Creating a Cash Flow Forecast & Financial Modelling For Your Jewellery Business (Tutorial) (23:20)
MONEY MANAGEMENT: (SPREADSHEET) Creating A Cash Flow Forecast and Budget For Your Jewellery Business
MONEY MANAGEMENT: Creating a budget for Your Jewellery Business (9:48)
MONEY MANAGEMENT: Basic Book-Keeping For Your Jewellery Business (6:29)
MONEY MANAGEMENT: (SPREADSHEET) Basic Book-Keeping For Your Jewellery Business
Well Done for Completing Week 7 - Coming Up Next... (1:03)
NOTES: Week 7 workbook
INFO SHEET: Which Business Structure is Right for Me?
INFO SHEET: Completing Your Tax Return and Record Keeping in your Business
INFO SHEET: Insurance For Your Jewellery Business
INFO SHEET: Hallmarking 101
INFO SHEET: Financial FAQs
LIVE Q&A
WEEK 8. PLANNING FOR A PROFITABLE FUTURE
Welcome to the Final Week of Bootcamp - Let's Look at Your Growth Plans (4:11)
Looking Back At Our Goals & Brand Bio (2:25)
Boosting Profits in Your Jewellery Business (9:15)
Well Done for Completing the Bootcamp - Keep Momentum & Stay on Track (2:53)
NOTES: Week 8 Workbook
GETTING A BOOTCAMP BUDDY
LIVE Q&A
GROUP FEEDBACK LIVE SESSION
YOUR FEEDBACK ON THE COURSE: please complete our brief questionnaire to help us improve the course and to get featured on the website
Sales Strategies: How to run a 24 hour sale
Sales Strategies: Selling Live Online
BONUS RESOURCES: These are taken from the 2018 Bootcamp which may still be beneficial to you this year. Click the links below to find how to access them
There are some additional resources created for the previous Bootcamp that haven't been included this year but you can still access them:
Wholesaling and Working with Shops
Engaging the press
Working with external PR agencies
The Power of Networking
Gaining Awards and Recognition
DOWNLOAD: Jewellery Sizing Guides and Gift Guide template
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