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The Jewellery Business Bootcamp (2021)
WELCOME TO THE BOOTCAMP! START HERE >>>
Welcome to the Jewellery Business Bootcamp - introduction to the 2021 Bootcamp (start here!) (5:27)
Congratulations on joining the Bootcamp - general introduction (5:44)
BONUS: Brexit Guide for Jewellers
BONUS: Instagram Reels for Jewellers
WEEK 1: YOUR POTENTIAL IS LIMITLESS
Your Year of Growth: Vision Setting Exercise & Growth Goals (4:27)
Key Paths to Growth & Your Jewellery Business Growth Plan (9:55)
Jewellery Business Growth Plan - Template Walk-Through (22:04)
My Story to a Joyful Career in Jewellery: You can do it too! (8:29)
You as a Jewellery Entrepreneur (11:51)
They Did It... You Can Too (4:34)
TOOL: Identifying Your USP (7:38)
TOOL: Your plan for this year in a Nutshell (6:01)
TOOL: One Page Business Plan: The Orbit Tool (7:11)
BONUS: Meditation: Daily Motivation for Your Year of Growth
NOTES: Week 1 Workbook to Download
NOTES: How to Write Your Jewellery Business Growth Plan
NOTES: Revenue Generating Ideas
NOTES: Ansoff matrix
LIVE Q&A REPLAY
WEEK 2: BUILD YOUR BRAND & PERFECTING PHOTOGRAPHY
DOWNLOAD: Branding and Photography Checklist
Branding and Photography a Winning Combination - Welcome to Week 2 (4:36)
Why Branding Is Crucial to Your Growth (5:47)
Identifying Your Dream Customer (7:42)
Creating Your Brand: Mood Boards & Colour Psychology (18:04)
Creating Your Brand: Colours and Typography (21:32)
Creating Your Brand: Logo and Image Style (20:22)
How to Create Graphics for Your Jewellery Business in Canva (26:33)
Creating Your Brand Style Sheet (in Canva) (17:09)
Writing Your Brand Story (About Page) (26:59)
Crafting Your Brand Bio and Next let's look at photography (5:16)
PHOTOGRAPHY: Different Photography Types to Use in Your Jewellery Business (8:58)
PHOTOGRAPHY: Getting Off Auto - Aperture, Shutter Speed and ISO (16:33)
PHOTOGRAPHY: Using Your Light Metre - Measuring Light (7:34)
PHOTOGRAPHY: In the Studio - Lifestyle Photography (14:20)
Editing to Amplify and Week 2 Summary (3:35)
Packaging Matters: PDF Guide to Your Jewellery Packaging & Postage
NOTES: Week 2 Workbook to Download
BONUS - The Power of a Brand for your Jewellery Business: interview with Hannah Belton from Ditto Creative (29:24)
BONUS - Interview with Fiona Humberstone AKA The Brand Stylist (32:15)
LIVE Q&A LINK
BONUS: Choosing a Name for Your Jewellery Business (video)
WEEK 3: DEVELOPING YOUR SIGNATURE STYLE
Defining Your Style Matters: But What is a Signature Style? (5:42)
MASTERCLASS: Developing your Signature Style (44:34)
Bespoke and Commission Designs for Your Jewellery Business (4:55)
MASTERCLASS: Working to Commission with Hayley Kruger (49:14)
Building a Collection that Stands Out (5:56)
Protecting Your Designs: Intellectual Property and Copyright For Your Jewellery Business (9:02)
Good Job For Completing Week 3 - Here's What's to Come! (2:46)
NOTES: Commission Contract Template
BONUS: Anti Copying in Design Interview with Dids Macdonald
NOTES: Week 3 Workbook to Download
NOTES: Business Dashboard
LIVE Q&A REPLAY
WEEK 4: ONLINE MARKETING TO SKYROCKET YOUR SALES
NOTES: Week 4 Workbook
NOTES: Complete Marketing Strategy Workbook
TEMPLATES: Instagram, Facebook and Pinterest
The Importance of Online Marketing & Key Areas to Focus On (2:38)
How to Market Your Handmade Business (in 5 Mins) (7:54)
FULL MASTERCLASS: How To Market Your Handmade Business
NOTES: How to Market Your Handmade Jewellery Masterclass
Driving Sales from Instagram and Facebook (in 5 mins) (10:05)
FULL MASTERCLASS: Driving Sales from Instagram and Facebook
Copywriting and Story Telling in Your Jewellery Business (in 5 Mins) (3:50)
FULL MASTERCLASS: Copywriting and Story Telling In Your Business
Content Marketing for Makers (in a 5 Mins) (6:24)
FULL MASTERCLASS: Content Marketing for Makers
Facebook Ads & Instagram Ads for Your Jewellery Business (in 5 Mins) (4:55)
FULL MASTERCLASS: Facebook and Instagram Ads for Your Jewellery Business (with Karen Young)
Website Sales: Marketing Your Website (in 5 mins) (5:06)
FULL MASTERCLASS: Website sales, Twitter, Pinterest and Linkedin (73:48)
BONUS CONTENT - Creating Engaging Video Content with your Mobile (57:43)
LIVE Q&A recording 2021
WEEK 4 CONTINUED: EMAIL MARKETING & MAILCHIMP
Email Marketing for Your Jewellery Business (in 5 Mins) (3:46)
FULL MASTERCLASS: Email Marketing for Your Jewellery Business (51:37)
Mailchimp: Tutorial - Intro (Part 1) (2:45)
Mailchimp: Creating Audiences Sign-up Forms (Part 2) (8:43)
Mailchimp: Connecting to Shopify (Part 3) (1:03)
Mailchimp: Connecting to Squarespace (Part 4) (1:46)
Mailchimp: Creating Email Campaigns (Part 5) (14:52)
Mailchimp: Setting Up Automation (Part 6) (6:33)
Mailchimp: Stats, Tracking Emails & Checklist for Getting Started (Part 7) (6:14)
DOWNLOAD: Email marketing sequence template
WEEK 5: WEBSITES THAT SELL (SEE LOWER SECTIONS FOR SQUARESPACE AND SHOPIFY TUTORIALS)
Where to Sell: Choosing a Web Platform (2:49)
Costs for Squarespace, Shopify and Etsy
The Keys to a Successful Jewellery Site (9:08)
Squarespace and Shopify Website Tutorials
Etsy Masterclass with Karen Young (70:44)
Summary of Website Week and What is Next to Come (2:13)
NOTES: Week 5 workbook
DOWNLOAD: Templates, Terms & Conditions and Privacy Policy (GDPR)
DOWNLOAD: Jewellery Sizing Guides and Gift Guide template
DOWNLOAD: Hallmarking Guide and Dealers Notice
DOWNLOAD: Etsy Action Plan and To Do List
LIVE Q&A REPLAY
WEEK 5. SQUARESPACE TUTORIAL WITH KAREN YOUNG
1. SQUARESPACE: Intro to Squarespace (2:20)
2. SQUARESPACE: Behind the Scenes - How I Created My Website (33:11)
3. SQUARESPACE: Picking the Best Theme for Your Site (4:44)
4. SQUARESPACE: Building the Home Page (26:21)
5. SQUARESPACE: Building the Home Page Cont. (25:29)
6. SQUARESPACE: Building The Home Page Cont. (10:50)
7. SQUARESPACE: Creating the Footer (16:15)
8. SQUARESPACE: Creating the Footer Cont. (3:10)
9. SQUARESPACE: Building The Home Page Cont. (1:52)
10. SQUARESPACE: Building Your Online Shop (24:48)
11. SQUARESPACE: About Page (8:13)
12. SQUARESPACE: Indexing Your Website on Google (6:31)
13. SQUARESPACE: Contact Page (7:21)
14. SQUARESPACE: Hooking Up Your Domain (5:09)
DOWNLOAD: Squarespace website pre-launch checklist
DOWNLOAD: Site styles and navigation for your home page
DOWNLOAD: Site banner and graphics
DOWNLOAD: Images
WEEK 5: SHOPIFY TUTORIAL WITH JESSICA ROSE
1. SHOPIFY: Creating a Site Walk Through - Let's Look at a Sample Site (3:08)
2. SHOPIFY: Selecting Your Theme (4:51)
3. SHOPIFY: Fonts and Colours (2:12)
4. SHOPIFY: Home Page, Header & Announcement Bar (9:18)
4b. SHOPIFY: Adding Products and Building Out the Home Page (13:31)
5. SHOPIFY: Top Menu & Contact Page (7:50)
6. SHOPIFY: Adding Collections & The Footer Menu (6:57)
7. SHOPIFY: Adding a Blog (5:16)
8. SHOPIFY: Social Channels, Favicon & Currency Conversion (3:05)
9. SHOPIFY: Creating the About Page (7:08)
10. SHOPIFY: Adding Video To Your Site (2:44)
11. SHOPIFY: Adding Links & Linking Pages on Your Website (2:16)
12. SHOPIFY: Editing the Checkout Page (3:31)
13. SHOPIFY: Abandon Cart Checkout Email Set Up (6:24)
14. SHOPIFY: Setting up the Facebook Pixel & Analytics (1:51)
15. SHOPIFY: Settings Tab, Payment Providers, Shipping, Policies & More Bits (6:07)
16. SHOPIFY: Bulk Uploads, Gift Cards, Discount Codes, Analytics, Apps & More (9:16)
17. SHOPIFY: Connecting Your Domain Name & Shopify Tutorial Wrap Up (4:12)
WEEK 6. IMPLEMENTATION WEEK
Making the Most of Implementation Week (1:49)
DOWNLOAD: Making the most of implementation week workbook
LIVE Q&A REPLAY
WEEK 7. MASTERING YOUR MONEY & BUSINESS
Mastering Your Money & Mindset (9:37)
Pricing Your Jewellery For Profit Masterclass (38:32)
MONEY MANAGEMENT: (SPREADSHEET) Pricing Excel Spreadsheet
How and When to Outsource as You Grow (6:41)
Processes to Help You Grow & Time Management (4:16)
MONEY MANAGEMENT: Excel Basics (8:47)
MONEY MANAGEMENT: Creating a Cash Flow Forecast & Financial Modelling For Your Jewellery Business (Tutorial) (23:20)
MONEY MANAGEMENT: (SPREADSHEET) Creating A Cash Flow Forecast and Budget For Your Jewellery Business
MONEY MANAGEMENT: Creating a budget for Your Jewellery Business (9:48)
MONEY MANAGEMENT: Basic Book-Keeping For Your Jewellery Business (6:29)
MONEY MANAGEMENT: (SPREADSHEET) Basic Book-Keeping For Your Jewellery Business
Well Done for Completing Week 7 - Coming Up Next... (1:03)
NOTES: Week 7 workbook
INFO SHEET: Which Business Structure is Right for Me?
INFO SHEET: Completing Your Tax Return and Record Keeping in your Business
INFO SHEET: Insurance For Your Jewellery Business
INFO SHEET: Hallmarking 101
INFO SHEET: Financial FAQs
Brexit Guide for Jewellers: What You Need to Know About Selling to the EU
LIVE Q&A REPLAY
WEEK 8. PLANNING FOR A PROFITABLE FUTURE
Welcome to the Final Week of Bootcamp - Let's Look at Your Growth Plans (4:11)
Looking Back At Our Goals & Brand Bio (2:25)
Boosting Profits in Your Jewellery Business (9:15)
Well Done for Completing the Bootcamp - Keep Momentum & Stay on Track (2:53)
NOTES: Week 8 Workbook
GETTING A BOOTCAMP BUDDY
LIVE Q&A - 7th April at 8pm BST
YOUR FEEDBACK ON THE COURSE: please complete our brief questionnaire to help us improve the course and to get featured on the website
Sales Strategies: How to run a 24 hour sale
Sales Strategies: Selling Live Online
GROUP FEEDBACK LIVE SESSION- Friday 14th May at 1pm BST
Mastering Your Money & Mindset
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