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Jewellery Business Academy 2025
Welcome to the Jewellery Business Academy 2025
Module list for 2025: Summary
Join the Facebook Group
Certification for the Jewellery Business Academy
Monthly Group Sessions
Monthly Group Sessions
Call Dates for 2025
Call Links for Week 2 Calls
Call Links for Week 3 Calls
Discounts for Jewellers
Student Discount Booklet 2025
CooksonGold Student Form
Karen Young Photography brochure
Hallmarking Discount Info
Monthly Masterclasses
Masterclass for January - Replay (61:18)
Masterclass for February - Replay (63:18)
Masterclass for March - Replay (60:12)
Masterclass for April - Replay (62:21)
Masterclass for May - Replay (60:14)
Masterclass for June - Replay (62:53)
Masterclass for July - Replay (62:12)
Note, there is no masterclass for August
Masterclass for September - Replay (62:57)
SAVE THE DATE: October Masterclass - 15th October at 1pm
SAVE THE DATE: November Masterclass - 19th November at 1pm
Quarterly Business Check-In with Jessica Rose - Quarter 2
REPLAY: Q2 Business Check In (48:04)
WORKBOOK: Quarterly Check-In
Quarterly Business Check-In with Jessica Rose - Quarter 3
SAVE THE DATE: Q3 Business Check In - 6th October at 1pm BST
WORKBOOK: Quarterly Check-In
OCTOBER - Launching in Your Jewellery Business
1. Intro and Why Launches Are Important VIDEO (6:08)
NOTES: Intro and Why Launches are Important
2. Creating Content for Your Launch VIDEO (5:25)
NOTES: Creating Content for Your Launch
3. Creating Your Launch Plan VIDEO (13:29)
SPREADSHEET: Launch Plan Template and Example
NOTES: Creating Your Launch Plan
4. When Your Launch Goes Live VIDEO (5:20)
NOTES: When Your Launch Goes Live
5. Common Launch Mistakes to Avoid VIDEO (7:37)
NOTES: Common Launch Mistakes to Avoid
October - Resources
NOTES: All notes for Oct in 1 document: PDF DOWNLOAD
SPREADSHEET: Launch Plan Template and Example
October - What to add to your Growth Plan this month
6. Your Growth Plan for October VIDEO (1:41)
NOTES: What to add to your Growth Plan for Oct
January - Vision Setting and Planning for Success
1. Welcome to the Jewellery Business Academy (1:50)
2. How the Jewellery Business Academy Works (9:34)
NOTES: Intro and How The JBA Works PDF DOWNLOAD
January - Your Jewellery Business Growth Plan
3. Introducing Your Jewellery Business Growth Plan (2:28)
4. You as a Jewellery Entrepreneur - Taking Yourself Seriously (in a Good Way!) (15:09)
5. Creating the Business of Your Dreams: The Vision Triangle (20:52)
Example Jewellery Business Growth Plan - Jessica Rose Jewellery
NOTES: The Jewellery Business Growth Plan PDF DOWNLOAD
Year in a Nutshell/Quarterly Planner BLANK VERSION
Vision Triangle BLANK VERSION
Jewellery Business Growth Plan CANVA TEMPLATE
January - Revenue Generating Activities
6. Bringing Sales Into Your Business: Revenue Generating Activities (6:39)
NOTES: Revenue Generating Activities: PDF DOWNLOAD
January - Your Jewellery Business Dashboard
7. The Business Dashboard: A Simple Tool for Tracking Key metrics (6:40)
NOTES: Your Business Dashboard PDF DOWNLOAD
Monthly Business Dashboard
January - Growing Your Jewellery Business
8. The 6 Key Paths to Growth: Finding Your Focus (18:58)
9. The Orbit Tool: A Tool for Growing Businesses (11:06)
10. Identifying Growth Opportunities: Ansoff Matrix (9:32)
NOTES Growing Your Jewellery Business PDF DOWNLOAD
Ansoff Matrix
Orbit Tool BLANK VERSION
January - What To Add To Your Growth Plan This Month
11. January: What to Add To Your Growth Plan This Month (8:16)
NOTES What to Add to Your Growth Plan in January PDF DOWNLOAD
January - Case Study: How Anna Campbell Plans For Success In Her Business
12. How Anna Plans for Success in Her Business: Anna Campbell Case Study (6:12)
NOTES: Anna Campbell Case Study PDF DOWNLOAD
January - Resources
NOTES: All Notes For January in 1 Document PDF DOWNLOAD
Vision Triangle BLANK VERSION
Year in a Nutshell/Quarterly Planner BLANK VERSION
Ansoff Matrix
Monthly Business Dashboard
Orbit Tool BLANK VERSION
Example Jewellery Business Growth Plan
February - Branding for Jewellers: Creating A Business Around Your Values
1. Introduction to Branding for Jewellers (2:58)
NOTES: Introduction to Branding PDF DOWNLOAD
2 Why Branding is Essential for Growth (5:27)
3. Personal Branding for Jewellery Business (8:18)
4. Getting to Know Your Dream Customer (7:42)
RESOURCE: Ideal Customer Questionnaire PDF DOWNLOAD
5. Creating Your Dream Brand (3:29)
NOTES: Creating Your Dream Brand PDF DOWNLOAD
February - Creating Your Brand
6. Finding Your Brand Values (7:45)
NOTES: Creating a Business Around Your Values PDF DOWNLOAD
7. Moodboards For Your Jewellery Brand (11:15)
NOTES: Example: Jessica Rose Jewellery Mood Board: PDF DOWNLOAD
NOTES: Mood Board CANVA TEMPLATE
8. Case Study: Karen's Branding For Pink Thistle (18:06)
9. Creating Your Brand Style Sheet (12:52)
RESOURCE: Example Brand Style Sheet - Jessica Rose Jewellery PDF DOWNLOAD
RESOURCE: Brand Style Sheet CANVA TEMPLATE
RESOURCE: Branding Questionnaire PDF DOWNLOAD
10. Your About Page - Telling Your Story (10:28)
NOTES: Crafting Your Brand Bio: PDF DOWNLOAD
February - Point of Sale Branding
11. Packaging For Your Jewellery Business (11:02)
12. Implementing Your Branding Into Your Business (8:33)
13. Branding For Fairs, Events and Shops (9:35)
NOTES: Point of Sale Branding PDF DOWNLOAD
RESOURCE - Suppliers List for Packaging
RESOURCE - Sourcing Props
February - Case Study: How Emma René Created and Uses Branding in Her Jewellery Business
Case Study: Emma René (6:51)
February - What To Add To Your Growth Plan This Month
February - What to Add to Your Jewellery Business Growth Plan This Month (5:09)
NOTES: What to Add to Your Jewellery Business Growth Plan, February PDF DOWNLOAD
February - Resources
NOTES: All Notes for February in 1 Document PDF DOWNLOAD
RESOURCE: Ideal Customer Questionnaire PDF DOWNLOAD
NOTES: Crafting Your Brand Bio: PDF DOWNLOAD
Example: Jessica Rose Jewellery Mood Board
Mood Board CANVA TEMPLATE
Example Brand Style Sheet - Jessica Rose Jewellery
Brand Style Sheet CANVA TEMPLATE
RESOURCE: Branding Questionnaire PDF DOWNLOAD
NOTES: What to Add to Your Jewellery Business Growth Plan, February PDF DOWNLOAD
March - Your Product Strategy - What Jewellery Will You Make And Sell?
1. Introduction to March in the Jewellery Business Academy (2:17)
2. Creating Collections: Getting Started With Your First Jewellery Collection (14:41)
Notes: Creating Collections: PDF DOWNLOAD
3. Creating Collections: Developing New Collections (7:58)
Notes: Developing and Evolving Your Collections: PDF DOWNLOAD
4. Selling One of a Kind and Bespoke Commission Work (13:13)
Notes: One of A Kind and Bespoke Jewellery: PDF DOWNLOAD
5. Creating Jewellery for Wholesale (8:00)
Notes: Creating Jewellery for Wholesale: PDF DOWNLOAD
March - Signature Style
6. Signature Style Challenge: Week 1 (4:53)
7. Signature Style Challenge: Week 2 (6:51)
8. Signature Style Challenge: Week 3 (5:51)
9. Signature Style Challenge: Week 4 (6:05)
Notes: Signature Style Challenge: Weeks 1-4: PDF DOWNLOAD
March - Protecting Your Designs
10. Intellectual Property (7:22)
Notes: Intellectual Property: PDF DOWNLOAD
March - Product Strategy
11. Your Product Strategy (3:48)
Notes: Your Product Strategy: PDF DOWNLOAD
12. March - What To Add To Your Growth Plan This Month (5:08)
Notes: What To Add To Your Growth Plan, March: PDF DOWNLOAD
March - Resources
Notes: All Notes for March in 1 Document: PDF DOWNLOAD
Quarterly Business Check-In with Jessica Rose - Quarter 1
Quarterly Check-In - Q1 Replay (56:31)
WORKBOOK: Quarterly Check-In
April - Jewellery Photography Month
1. Intro to Jewellery Photography Month (3:17)
2. Your Jewellery Photography and Videography Growth Plan (5:56)
Notes: What to add to your Growth Plan for April
April: Photographing Your Jewellery Using Your Smartphone with Karen Young
1. Photographing Your Jewellery Using Your Smartphone: Introduction (1:17)
2. Equipment (6:11)
3. Aspect Ratios (2:08)
4. Lighting (4:39)
5. Styling Your Shots (4:49)
6. An Example Setup (3:28)
7. Light Tent Example (2:56)
8. Natural Light Example (1:51)
9. Using a Catch Light (2:00)
Using the Camera App (7:02)
Using the Lightroom Mobile App (18:28)
10. Final Thoughts and Tips (1:15)
Smartphone Photography Notes
April: Jewellery Photography with Karen Young
1. Welcome & Introductions - What We Will Be Covering in This Course (4:05)
2. Understanding Photography & Cameras (4:59)
3. Different Photography Types to Use In Your Jewellery Business (8:58)
4. Cameras and Lenses - The Full Low-Down! (5:29)
5. Getting Your Camera Ready for Shooting - Camera Settings (20:49)
5b. How To Use Your Camera - The Basics (1:57)
6. Getting Off Auto - Aperture, Shutter Speed and ISO (16:33)
7. Using Your Light Metre - Measuring Light (7:34)
8. Colour Temperature and White Balance (6:44)
9. In The Studio - Photographing on a White Background (13:52)
10. In The Studio - Model Photography (8:52)
11. In The Studio - Lifestyle Photography (14:20)
12. In The Studio - Flatlay Photography (10:04)
13. Editing Photos On Your Phone (4:42)
14. Equipment - Tripods and Lighting (6:12)
Well Done For Completing The Course - Happy Snapping! (1:12)
Photography Course Notes: PDF DOWNLOAD
NOTES: Jewellery Photography Supplies List
May - Marketing Your Jewellery Business
Introduction to Marketing Month (3:24)
1. A Simple Marketing Plan For Your Jewellery Business (19:33)
DOWNLOAD: Marketing Plan Spreadsheet Template
NOTES: A Simple Marketing Plan: PDF DOWNLOAD
2. Attract, Engage, Convert: What Your Marketing Can Do For You (19:44)
NOTES: Attract, Engage, Convert: PDF DOWNLOAD
3. Copywriting and Storytelling (12:26)
NOTES: Copywriting and Storytelling PDF DOWNLOAD
4. How to Get Your First 100 Customers, Networking and Word of Mouth (11:22)
NOTES How to Get Your First 100 Customers, Networking PDF DOWNLOAD
Jewellery Business Growth Plan For May (7:24)
NOTES: What to Add to Your Growth Plan for May PDF DOWNLOAD
May - Instagram for Jewellers
Social Media Mini Masterclass - Part 1: Content (63:07)
Social Media Mini Masterclass - Part 2: Connection (60:17)
Social Media Mini Masterclass - Part 3: Consistency (61:04)
How To Guide: Navigating Instagram (7:06)
How to Guide: What To Put In Your Instagram Bio (6:50)
How to Guide: How To Edit Your Instagram Bio (5:06)
How to Guide: Instagram Story Highlights (5:14)
How to Guide: Using Instagram Insights (6:58)
May: Resources
All Marketing Your Jewellery Business Notes: PDF DOWNLOAD
June: Resources
All June Notes
Jewellery Size Guides
Gemstone Guide
Hallmarking Guide
Guide to Postage and Packaging
Insurance Guide 2025
Selling Overseas Guide for UK Jewellers
Selling Overseas Guide for US Jewellers
Privacy Policy
Terms and Conditions
June - Websites That Sell
1. Introduction: Websites That Sell (2:36)
NOTES: Intro to Websites
2. Where to Sell: Choosing a Web Platform (3:39)
NOTES: Where to Sell
3. Keys to a Successful Jewellery Site: Getting Started (23:11)
NOTES: Getting Started
4. Keys to a Successful Jewellery Site: Growing (26:30)
NOTES: Growing Your Website
5 SEO for Jewellers - Top 10 Tips (22:59)
NOTES: SEO for Jewellers
6. Resources Guide (2:44)
NOTES: Resources Guide
7. Ensuring Your Website is Legally Compliant (1:46)
NOTES: Ensuring Your Website is Legally Compliant
8. Your Jewellery Business Growth Plan: June (2:37)
NOTES: Your Jewellery Business Growth Plan: June
July - Pricing Your Jewellery For Profit and Money Mindset
1. VIDEO: Introduction to Finance Month (5:06)
NOTES: introduction to Finance Month
July - Pricing Your Jewellery for Profit Masterclass
Pricing Your Jewellery Spreadsheet: DOWNLOAD
Pricing Your Jewellery For Profit - Part 1 (25:43)
Pricing Your Jewellery For Profit - Part 2 (26:40)
How to Price Your Jewellery for Profit notes: PDF DOWNLOAD
July - Budgets, Forecasting and Financial Management
VIDEO: Pricing Spreadsheet Guide (31:55)
NOTES: Pricing Spreadsheet Guide
VIDEO: Financial Management for Jewellers (8:16)
NOTES: Financial Management For Jewellers
VIDEO: How to Create a Budget (8:03)
NOTES: How to Create a Budget
VIDEO: Understanding Profit and Loss (12:16)
NOTES: Understanding Profit and Loss
VIDEO: How to Create a Cashflow Forecast (8:21)
NOTES: How to Create a Cashflow Forecast
SPEADSHEET: Budget, P&L, Cash Flow
July - Money Mindset for Jewellers
Money Mindset for Jewellers Workbook: PDF DOWNLOAD
Money Mindset for Jewellers - Introduction (9:08)
1. What Are Your Money Beliefs? (9:43)
2. What is Your Money Personality? (19:50)
3. What Are Your Money Blocks? (30:55)
4. Visualisation: Meeting Your Future Self Instructions (1:01)
5. Affirmations for Abundance (13:03)
6. Your Money Moodboard (20:37)
7. Your Values & Money (15:40)
8. Writing Your Comfortable Money Plan (8:52)
9. What is Your Ideal Customer's Money Mindset? (12:19)
10. The On-going Money Mindset Journey (14:48)
Future You Visualisation: AUDIO DOWNLOAD
Comfortable Money Plan: EXCEL DOWNLOAD
Take the Money Personality Quiz
230 Personal Core Values PDF DOWNLOAD
Jess' Money Moodboards PDF DOWNLOAD
BONUS AUDIO DOWNLOAD: Daily Affirmations for Prosperity
July - What to Add to Your Growth Plan This Month
VIDEO: What to Put in Your Growth Plan for July (5:11)
NOTES: What to add to your growth plan for July
July - Resources
July notes in 1 document
August - Business Matters
1. Introduction to Business Matters Month VIDEO (1:33)
Introduction to Business Matters: PDF DOWNLOAD
2. Outsourcing and Staffing in Your Jewellery Business VIDEO (9:33)
Outsourcing and Staffing PDF DOWNLOAD
3. Hallmarking VIDEO (6:25)
Hallmarking: PDF DOWNLOAD
4. Trademarking Your Name VIDEO (13:38)
Trademarking: PDF DOWNLOAD
5. Choosing Your Business Model - Soletrader vs Limited Company VIDEO (6:51)
Choosing Your Business Model PDF DOWNLOAD
August - What to add to your growth plan this month
6. Jewellery Business Growth Plan for August VIDEO (3:41)
August Growth Plan PDF DOWNLOAD
August - Resources and Guides
August - ALL VIDEO NOTES: PDF DOWNLOAD
Hallmarking Guide: PDF DOWNLOAD
Guide to Insurance for Jewellers: PDF DOWNLOAD
Guide to Postage and Packaging: PDF DOWNLOAD
September - Email Marketing for Jewellers
1. Intro to Email Marketing Month (VIDEO) (2:57)
Intro to Email Marketing Month (PDF DOWNLOAD)
2. Creating Your Mailing List (VIDEO) (4:33)
Creating Your Mailing List (PDF DOWNLOAD)
3. Building and Growing Your Email List (VIDEO) (7:59)
Building and Growing Your Email List (PDF DOWNLOAD)
4. Using Pop-Ups to Get Email Addresses (VIDEO) (2:20)
Using Pop-Ups to Get Email Addresses (PDF DOWNLOAD)
5. Pop-Ups Walkthrough (VIDEO) (2:18)
Pop Ups Walkthrough (PDF DOWNLOAD)
6. Creating an Email Strategy for Your Jewellery Business (VIDEO) (6:58)
Creating an Email Strategy for Your Jewellery Business (PDF DOWNLOAD)
7. Your Welcome Email (VIDEO) (6:08)
Your Welcome Email (PDF DOWNLOAD)
8. Welcome Email Walkthrough (VIDEO) (8:49)
Welcome Email Examples (PDF DOWNLOAD)
9. Selling Via Email (VIDEO) (7:51)
Selling Via Email (PDF DOWNLOAD)
10. A Year of Email Prompts (VIDEO) (2:51)
A Year of Emails - Content Calendar (PDF DOWNLOAD)
11. Advanced Strategies for Email Marketing (VIDEO) (12:47)
Advanced Strategies for Email Marketing (PDF DOWNLOAD)
September - What to add to your growth plan this month
12. What to Put in Your Growth Plan for September (VIDEO) (5:27)
What to Put in Your Growth Plan for September (PDF DOWNLOAD)
September - Resources and Guides
All September Notes in One Document (PDF DOWNLOAD)
Copyright Jewellers Academy 2025
These videos, notes and all materials provided as part of the Jewellery Business Academy are for personal learning purposes only. They are not to be shared or distributed and are copyright of © Jewellers Academy, 2025
7. Your Welcome Email (VIDEO)
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