Start and Grow a Profitable Jewellery Business LIVE

In November 2022 Jewellers Academy ran a book launch event in London, UK teaching four live jewellery business workshops.

If you couldn't join us for that event don't worry! We filmed the workshops and you can watch them all here now FREE

Workshop 1: Pricing Your Jewellery for Profit - with Jessica Rose

Profitability is the difference between having an expensive hobby and a viable jewellery business. In this workshop I talked about:

• What makes a jewellery business profitable?
• The five areas to target for profitability in your business

Workshop 2: How to Photograph Jewellery Using Your Smart Phone - with Karen Young

Jeweller and product photographer Karen Young showed how to photograph jewellery with a smartphone covering:

• Different types of photos including lifestyle, model, product and flat lay
• Karen's recommended setup for getting the best photos
• How to maximise your lighting
• Branding and props
• A photoshoot plan

Workshop 3: Mastering Reels for Instagram and Tiktok - with Anna Campbell & Jessica Rose

Instagram reels and TikTok videos are effective for jewellers to get exposure to potential new customers. In this workshop Anna and I talk about:

• Why use Instagram reels/TikTok
• Some tips for effective reels
• Content ideas and planning your reels
• The notes for the course include a step-by-step guide for creating an Instagram reel

Workshop 4: Setting Visions, Goals and Time Management - with Jessica Rose & Alice Catherine Jewellery

In this workshop, I spoke with Alice of Alice Catherine Jewellery. We talked through my strategy of setting goals and identifying a vision for your jewellery business. Alice is a great case study for you to learn from so that you can do this for yourself including:

• Finding your vision
• Setting your goals
• Creating an action plan
• Designing your routine
• Completing your vision triangle